Grit is a positive, non-cognitive trait based on perseverance of effort combined with passion for a long-term goal or end state. This powerful motivation leads to overcoming obstacles or challenges to achievement. 

It took Grit to build your business—years of sacrifice, relentless dedication, and care. Transitioning ownership is never easy. It will require Grit to ensure your legacy not only endures but thrives. TrueGrit is committed to helping you unlock wealth, preserve your legacy, and create long-term value for all stakeholders—employees, customers, vendors, and the community—through an entrepreneurial acquisition.